Welcome back to our series on home selling! In our previous blogs, “How to Market Your Home Part 1: Preparing Your Home for Sale” and “How to Market Your Home Part 2: Pricing Your Home Right,” we covered the essential steps to get your home ready for the market and how to set a competitive price. Now, in Part 3, we focus on the crucial aspect of exposure.
Picture Perfect
Before the digital age, homebuyers relied on the local newspapers or the Multiple Listing Service (MLS) book, which featured small, grainy images of homes. These black-and-white photos were often amateurish, with the focus primarily on the information provided below them.
Today, the scenario has completely flipped. Photographs are now the most effective tool to attract potential buyers. A recent report for the National Association of Realtors (NAR) found that 97% of buyers use online tools to shop for homes before contacting a real estate agent. They browse the web, find homes that catch their eye, and then reach out to a Realtor. Engaging, high-quality photos of homes, both inside and out, make the best first impressions.
Listing photography is essential for showcasing your home’s best features. Bright, colorful shots of inviting spaces help buyers envision themselves living comfortably and happily in your home. Highlighting unique aspects, such as spacious rooms with great views or stunning architectural details, can generate genuine interest. Staging your home, either physically or virtually, to enhance the sense of space and light in every photo, without distorting reality, is key.
Maximum Targeted Exposure
When you hire a real estate agent, they can list your home on all major real estate portals, where buyers flock to find new listings. Your agent may also feature your home on their dedicated website and social media channels. Ensure your agent offers maximum targeted exposure to potential buyers through the online marketplace. Verify that they are up-to-date with the latest online marketing techniques and can provide advanced technical services to sell your home, such as:
- Visual maps, like Google Earth or aerial photography
- Floor plans or 3-D floor plans
- Video tours
- Updates on buyer activity through the agency
- Electronic documents
- Social media exposure
- Virtual home staging (if your home is empty)
Selling a home quickly and for the best price requires effort. Make sure your home is properly staged and ready to sell. Utilize every available tool to achieve the best results. Work with a real estate agent who understands the value of excellent photography and can execute an aggressive internet marketing campaign to attract ready buyers to your listing.
Conclusion
In today’s digital age, the way homes are marketed has transformed dramatically. As we discussed in our previous blogs, preparing your home for sale and pricing it right are crucial steps. Equally important is maximizing your home’s exposure to potential buyers.
High-quality, engaging photographs are now the cornerstone of effective home marketing. They create the first impression that can captivate buyers and make them eager to see more. By highlighting your home’s best features and ensuring it is well-staged, you can significantly increase its appeal.
Partnering with a knowledgeable real estate agent who leverages the latest online marketing techniques is essential. From listing your home on major real estate portals to utilizing social media and advanced tools like video tours and virtual staging, these strategies ensure your home reaches the widest audience possible.
Selling a home quickly and for the best price requires a comprehensive approach. By focusing on preparation, pricing, and exposure, you can attract serious buyers and achieve your selling goals. Remember, the right agent and the right marketing plan can make all the difference in showcasing your home to its fullest potential.
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